The Identity Tree


The Identity Tree a commissioned art piece for The Leonardo, a new art and science museum in the heart of Salt Lake City.

Your online identity has its roots in the many online services that deal in data about you. You seek to control your online identity… but your Facebook friends, Google’s algorithms, and the contents of a thousand databases define you just as strongly.

The Identity Tree draws these contradictory online selves together within its branches. Choose to grow or prune this tree, but ultimately the shape of this tree lies beyond your control.